Tuesday, September 30, 2014

Now Facebook’s Targeted Ads Expand to the Web

In 2007, when Mark Zuckerberg introduced Facebook’s first serious advertising initiative to an audience of Madison Avenue executives, he proposed a new approach to marketing: his three-year-old company would use people’s connections with their friends to bring more credibility to ads. “Social actions”—such as “liking” Sprite’s page on Facebook—“are powerful because they act as trusted referrals and reinforce the fact that people influence people,” Zuckerberg said.
Typically, this kind of targeting involves using bits of data called cookies to keep track of the sites you’ve visited. But Facebook also has access to the personal information it gathers through its own site, and it realized that it could use this information to tailor ads on Facebook itself. This approach has made the company’s ad program incredibly successful in the past few years. According the research firm eMarketer, Facebook’s share of worldwide revenue from digital advertising—including both computers and mobile devices—currently stands at eight per cent, second only to Google’s thirty-two per cent. 
All of this is, of course, bound to raise questions about privacy. Facebook points out, as it has in the past, that it doesn’t show your data to the advertiser or to the third-party Web site—it just uses it to target the ad appropriately. A Facebook spokesman also told me that Atlas will give people “control over their ads experience” and “will honor the choices people make via industry-standard opt outs”—that is, it will allow users to ask not to be shown targeted ads. I couldn’t find a description of how these opt-outs will work for the new program on Facebook’s Web site. The spokesman directed me to a privacy policy on a separate Atlas Web site that explains how you can opt out of receiving targeted ads, but the page notes that, even if you opt out of seeing the ads that result from targeting, Atlas will still “collect the same information when you browse the Web, see or click on an advertisement that we deliver or measure, or use one of our advertisers’ apps.”

Windows 10 is coming soon: 5 things Microsoft users should know about Windows 10

Microsoft has taken the wraps off Windows 10, the next big version of its iconic operating system.

Consumers and businesses won't get it until 2015. 

Here's what we know now about Windows 10:

Microsoft is talking about a unified version of Windows that will be tailored for a broad spectrum of devices: PCs, of course, and tablets and phones. But also "connected" everyday appliances known as the Internet of Things. And even, eventually, its Xbox gaming console. The idea is that there will be a familiar framework that will be tailored depending on whether you are using Windows on a small screen like a phone or tablet, or on a larger screen computer or even an 80-inch TV.


That really depends on what version of Windows you are currently using. Earlier this year, Microsoft ended support for Windows XP. An XP user who has hung on will certainly find a whole new world. For those on Windows 7 or Windows 8, the new Windows 10 promises to be a good blend of the two that pushes the computing experience even further into the modern age of touchscreen and on-the-go mobile access.
The Start menu is back, along with the familiar taskbar. But now the Start menu will include a customizable space for apps you like and Windows Live Tiles (apps that give you at-a-glance info -- new messages say, or the latest update from a friend on Facebook).

Companies have shied away from Windows 8 in droves. The early rap was that it was just too different from Windows 7, and too focused on touchscreen experiences. Microsoft needs to get companies on board with Windows 10 early, and it believes that opening up the development experience will help it do that. And in the past couple of years, more and more 2-in-1 laptop/tablet devices have hit the market, which means more people are becoming familiar with touchscreen ways of getting work tasks done.
Microsoft is opening up a technical preview of Windows 10 for those who are interested in testing it and providing feedback to the company as it continues to work on the new OS. This is not a program aimed at typical consumers but at IT professionals and experienced computer enthusiasts. You can find out more at the preview site preview.windows.com. (In other words: Don't try this at home.)

Easy way to get Google Adsense account

If you are looking to find a new Google adsense . Here are some flowing instruction for you..

  • Fist time you are open a gmail account .
  • Then you go to Blogger.com
  • Open a blog site and published minimum 30-35 post 
  • The post published in your blog we will be orginal contend .
  • Then you are sing up google adsense with blogger 
  • Waiting for 24-48 hours 
  • Then You are see your google adsense account open .